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Campaigning Visibility activities has followed the implementation of the project “Welfare for All” in order to raise awareness of the consumers about the importance of farm animal welfare for quality and safety of animal based food. Visibility activities has included active communication with the media via statements, visits to media agencies and conferences; informing the citizens about project activities via ORCA’s website and social networks; presentation of the project through meetings with target groups as well as taking part in various events organised during the year (fairs, conferences, seminars). Download visibility materials: